Shop-along

Genuine qualitative purchasing research in a real environment.

Our interview (or a moderator provided by the client) accompanies test persons during a shopping trip in the city. The insights into the actual purchasing behavior and motivation, the decision-making processes and the interaction with the shopping environment enable insights that often remain hidden in traditional surveys or interviews, as they are based on actual experiences and interactions.

1. Natural Setting

The test persons remain free and undisturbed so that they can demonstrate authentic behavior.

2. Versatile Questions

Our interviewers react flexibly to all situations and ask targeted, unobtrusive questions - without disrupting the natural flow of the shopping process.

3. Representative Test Persons

With our famously good recruitment, we only provide participants from relevant target groups that reflect the defined diversity of preferences and expectations.